Positioning
Visibility Is Not a Strategy
Being seen and being understood are different problems. A note on why more posting rarely solves the second one, and what to define before you increase output.
Insights
Notes on marketing a practice.
Short pieces on the questions artists ask us most often — written to be useful whether or not we ever work together.
Writing
Recent notes
Artwork Promotion
How Artwork Documentation Shapes a Campaign
The images you have available quietly determine what kind of promotion is possible. A practical look at documenting work with campaigns in mind.
Exhibition Marketing
The Weeks Before an Opening
Most exhibition promotion happens far too close to the door opening. Working backwards from the date changes what an opening night can do.
Audience Growth
Writing to the People Who Already Follow You
Audience growth usually starts with the audience you have. On treating an existing list or following as a relationship rather than a distribution channel.
New notes are published occasionally rather than on a schedule. If there is a question you would like covered, send it over — we frequently write about what artists ask.
Marketing Review
Not Sure Where Your Marketing Is Losing Momentum?
We will look through your current marketing presence — your platforms, your messaging and how your work is being presented — and send back a personalised, honest read on what is working and where attention is slipping away. No pressure, no pitch, no obligation.