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Artist GrowthMarketing

Services

Marketing Built Around Your Art

Five areas of work, offered separately or combined. Each one starts from your practice and the audience it deserves — never from a template.

Overview

Where artists usually begin.

Most practices need one or two of these at a time. A marketing review is how we work out which.
01

Artist Brand & Marketing Strategy

The foundation: a clear position, a consistent voice, and a marketing direction that fits the work you actually make.

Explore Strategy

Before anything is promoted, it helps to know what is being said and to whom. We study your body of work, your existing platforms, and the audiences already circling your practice, then set a direction you can carry forward yourself.

What this includes

  • Positioning and artistic point of view
  • Messaging and language for your practice
  • Audience research and audience mapping
  • Content themes tied to your work
  • Campaign planning across the year
02

Artwork & Collection Promotion

Focused campaigns that give a single piece, a series, or a full collection its own moment of attention.

Promote Your Work

A new body of work rarely finds its audience by being posted once. We build a promotional arc around it — a build-up, a release, and a sustained follow-through — so the work stays visible past its first day.

What this includes

  • Campaign planning for pieces, series and collections
  • Launch sequencing and timing
  • Promotional storytelling around the work
  • Social and email promotion
  • Audience targeting and refinement
03

Social Media & Content Marketing

A steady, considered presence on the platforms where people discover art — without turning your studio into a content factory.

Build Your Presence

We shape what gets posted, when, and why. The aim is a rhythm you can sustain, where each post contributes to a larger picture of who you are as an artist rather than filling a slot in a calendar.

What this includes

  • Instagram, Facebook, TikTok and Pinterest strategy
  • Content calendars built around studio reality
  • Caption and narrative strategy
  • Engagement and community campaigns
  • Format guidance for photographing and presenting work
04

Exhibition, Gallery & Event Promotion

Promotional campaigns for shows, open studios, fairs and launches — so the right people know before the doors open.

Promote Your Event

An exhibition has a short window. We work backwards from the opening date to build awareness in the weeks before, keep momentum through the run, and carry the attention into whatever comes next.

What this includes

  • Exhibition and event campaign planning
  • Launch and opening announcements
  • Email outreach to your existing list
  • Social promotion across the run of the show
  • Post-show follow-through with new contacts
05

Collector Outreach & Audience Growth

Patient, respectful audience-building that turns passive followers into people genuinely invested in your practice.

Grow Your Audience

Collectors and long-term supporters are built slowly. We help you understand who is already paying attention, how to speak to them, and how to keep that relationship alive between bodies of work.

What this includes

  • Audience research and segmentation
  • Collector-facing messaging and materials
  • Relationship-building sequences
  • Community and local-scene outreach
  • Long-term audience growth strategy

Marketing Review

Not Sure Where Your Marketing Is Losing Momentum?

We will look through your current marketing presence — your platforms, your messaging and how your work is being presented — and send back a personalised, honest read on what is working and where attention is slipping away. No pressure, no pitch, no obligation.